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Utility maximisation

To flourish, regenerative business needs a regenerative economy: Part 1

13 July 202615 June 2026 by Dr. Dave Webb

Photo by Markus Spiske on Unsplash You’ll die of old age, we’ll die of climate change

In this post I explore the concept of a regenerative economy and highlight why it is crucial for regenerative businesses.

anti-marketing business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem Flourish Garden green growth human resources internalised costs labour practices Landscape design language marketing narrative nature non-consumption Ocean acidification open systems Planetary boundaries planetary health planet Earth Pollution Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role sustainability Sustainable Sustainable business transformation True cost Waste wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.