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How do we change the narrative around consumption Part 3: Normalising planetary health considerations in society

4 September 20263 September 2026 by Dr. Dave Webb

In this post I tackle the question of what needs to be done to normalise planetary health considerations in society, and by implication, how we can each become co-creators of planetary health.

anti-marketing business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem Flourish Garden green growth human resources internalised costs labour practices Landscape design language marketing narrative nature non-consumption Ocean acidification open systems Planetary boundaries planetary health planet Earth Pollution Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role sustainability Sustainable Sustainable business transformation True cost Waste wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.