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Co-creating planetary health rather than consuming planetary resources

28 July 202627 July 2026 by Dr. Dave Webb

In this post I discuss my thoughts on the hypothetical question “If we were to consider ourselves as co-creators of planetary health rather than as consumers of planetary resources, would our preoccupation with consumption change?

anti-marketing business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem Flourish Garden green growth human resources internalised costs labour practices Landscape design language marketing narrative nature non-consumption Ocean acidification open systems Planetary boundaries planetary health planet Earth Pollution Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role sustainability Sustainable Sustainable business transformation True cost Waste wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.