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Ecological

How do we change the narrative around consumption Part 3: Normalising planetary health considerations in society

4 September 20263 September 2026 by Dr. Dave Webb

In this post I tackle the question of what needs to be done to normalise planetary health considerations in society, and by implication, how we can each become co-creators of planetary health.

business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem externalised costs externalities Flourish GDP green growth human resources internalised costs labour practices language marketing narrative nature Ocean acidification Planetary boundaries planetary health planet Earth Pollution products Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role Service to planetary health sustainability Sustainable Sustainable business transformation Waste Well-being wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.