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What is a regenerative business: Part 2. The inner workings of a regenerative business and regenerative marketing

21 July 202620 July 2026 by Dr. Dave Webb
Image by Dr Susan Prescott

Following on from Part 1, in Part 2 of ‘What is a regenerative business’ I consider how core functional areas need to add regenerative value if a business is to be regenerative. Specifically I focus on regenerative marketing, regenerative HR and regenerative accounting.

balanced scorecard business functions Carbon emissions co-creation coal mine waste Consumption Degeneration Degenerative business degrowth ecosystem externalised costs externalities green growth Greenhouse gasses human resources interconnection internalised costs labour practices local communities marine plastics nature net-zero Ocean acidification oxymoron Planetary boundaries plants Pollution products Regeneration regeneration benefits Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience sustainability Sustainable Sustainable business thriving transformation Waste waste management wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.