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regenerative marketing

What is a regenerative business: Part 2. The inner workings of a regenerative business and regenerative marketing

26 July 202620 July 2026 by Dr. Dave Webb
Image by Dr Susan Prescott

Following on from Part 1, in Part 2 of ‘What is a regenerative business’ I consider how core functional areas need to add regenerative value if a business is to be regenerative. Specifically I focus on regenerative marketing, regenerative HR and regenerative accounting.

business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem externalised costs externalities Flourish GDP green growth human resources internalised costs labour practices language marketing narrative nature Ocean acidification Planetary boundaries planetary health planet Earth Pollution products Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role Service to planetary health sustainability Sustainable Sustainable business transformation Waste Well-being wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.