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Extraction

From degeneration to regeneration: Consuming the future

18 August 20261 June 2026 by Dr. Dave Webb

Regenerative living Photo by Krystian Baran on Pexels

In this post I highlight why our current economy with its current focus on consumption is degenerative. Degenerative to the point where we are literally consuming our future.

anti-marketing business functions Carbon emissions co-creation Consumption Degeneration Degenerative business Degenerative economy degrowth Ecological ecosystem Flourish Garden green growth human resources internalised costs labour practices Landscape design language marketing narrative nature non-consumption Ocean acidification open systems Planetary boundaries planetary health planet Earth Pollution Regeneration Regenerative Regenerative business Regenerative economy Regenerative living regenerative marketing regenerative value Resilience role sustainability Sustainable Sustainable business transformation True cost Waste wellbeing economy

© 2026 Dr. David Webb

I acknowledge the Whadjuk people of the Noongar Nation, the Traditional Custodians of the lands where I live and work. I pay my respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Disclosure: To the best of my knowledge, no part of this blog has been written with the assistance of AI.